Custom Presentation Boxes for The #1 Glove in Golf
FootJoy pulled out all the stops to educate prospective customers on the quality and performance of the #1 Glove in Golf.Back to Projects
Our friends at FootJoy needed custom presentation boxes to support their sales efforts and wow prospective clients.
We collaborated with Bill Lane of Lane Design and the team at FootJoy to develop a stunning presentation box that would increase sales and build brand awareness for StaSof Gloves.
Up to Par
This briefcase-like 100% Custom Specialty Style Box commands attention and reveals a rich presentation experience to spotlight the #1 Glove in Golf.
Wrapped in Metallics Black Diamond Weave from Neenah Papers, this specialty style project relays a feeling of exclusivity and prestige even before the first snap of opening. On the interior, a cavalcade of features tells the StaSof story through material samples and gorgeous 4-Color Process print with Gloss Layflat Film Lamination from Universal Wilde.
Not only does this box effectively guide us to our intended destination, but it also builds a story, invites us to interact, and keeps us guessing along the way.
There are multiple phases to the packaging experience, each demonstrating the quality of the product and building interest in the brand.
Maria Bonzagni, Sr Director FootJoy Golf Gloves, is presented the Printing Industries of America Benny Award for Best of Category Promotional Campaigns, Business-to-Business by Dan Shedd, President & CEO of Taylor Box Company.
This is one of our most celebrated projects, receiving five awards in 2019 including:
Best of Category (Benny Award) Promotional Campaigns, Business-to-Business - Printing Industries of America Premier Print Awards
Certificate of Merit Direct Mail Campaigns, Business-to-Business - Printing Industries of America Premier Print Awards
Gold Award for Outstanding Achievement in Packaging - Paperboard Packaging Council North American Paperboard Packaging Competition
Pinnacle Award for Business-to-Business Marketing Campaigns - Printing Industries of New England Awards of Excellence
Pinnacle Award for Presentation Folders; 4-Colors or More - Printing Industries of New England Awards of Excellence
And if that wasn't enough, we were sought out by The Paper and Packaging Board Council to be featured in an episode of their How Life Unfolds series.
In the "Unboxing Great Packaging Design with Taylor Box" Episode, Senior Design Engineer Ken Byrne and Senior Business Analyst Marken Shedd discuss how the FootJoy StaSof Presentation Kit was conceptualized, revised, and brought to life. Initial ideas developed into some of the most iconic elements of this kit and the ultimate success that resulted.
Marken Shedd, Senior Business Analyst talks about the FootJoy StaSof Presentation Kit on The Paper and Packaging Board Councils series "How Life Unfolds".
And as if that wasn't enough, you can read more about this project in our blog post derived from our box of the month for July 2019, as well as in our 2019 year-end recap post, and in an episode of our Box Talk series.
Taylor Box Talk Series hosted by Marken Shedd- StaSof Presentation Kit Episode.
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