Award-Winning Custom Magnetic Packaging
An award-winning hit series show deserves an award-winning show stopping promotional piece that reflects the look and feel of the subject and creates a unique user experience unlike any other.Back to Projects
This piece has a lot to celebrate. Not only did it win the hearts and minds of its recipients, but it also captured the Paperboard Packaging Industry Association's attention for the Prestigious Best In Show Award.
HBO is known for drama, and in order to keep within its brand, they designed - along with our team, this dramatic magnetic packaging influencer kit with a grand reveal to promote it's upcoming season.
A Dramatic Unmasking
The devil is truly in the details. This piece's toothy feel of battle suit leather opens center stage with a lifting inner tray for a truly grand reveal.
The dual-hinged lid construction of this 2 3-Sided Hinged Lid Style Rigid Box features an inner tray resting on two ribbons that elevate the tray up and out when the box is opened. The split lids are held shut with hidden closure magnets, lending to an already magnetic packaging experience.
When opened, the lifting tray revealed a custom engraved iPad loaded with the "Catch the Throne" mixtape and Beats by Dre headphones, all held in a die-cut insert covered in black satin.
A True Royal Experience
A stunning metallic leather wrap adds a sense of luxury to the piece. The box features both foil stamping and silkscreen decoration as well as combination foil stamping and debossing along the inner tray in the phrase "To Hear the Game is to Know the Game".
Constructed of chipboard from Newman Paperboard and wrapped in a stunning metallic leather simulated wrap by Fibermark the materials add a deep sense of luxury to this piece. The box features both silkscreen printing with foil stamping and a combination debossing done in-house by our Master Foil Technician Ron Pointbriant. So many details from the printing on the cover, to the die-cutting, foil stamping and embossing, even the messaging on the inner tray in the phrase "To Hear the Game is to Know the Game".
We're lucky enough to have lots of ambitious promotional packaging projects come through our shop, but this Game of Thrones box is one of our all-time best press kits.
See more in our Box Talk Video on the Game of Thrones project.
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