Promotional Packaging for New Auto Launch
To announce the release of the 2013 Dart, Dodge developed an unforgettable branded box that is as accessible as it is professional.
Clever and concise, this promotional packaging for the launch of the Dodge Dart demonstrates the creative potential of promotional packaging.
The outer sleeve of this tray in a sleeve style box is a deep black matte cover material from Mohawk Fine Papers. The sleek black sleeve is further elevated by the addition of three-color foil stamping for perfectly branded decoration.
The spirit of American muscle cars is alive and well in this promotional packaging design. Notice the well-branded outer sleeve, of course, but it’s the candy red tray on the interior that’s the standout feature of this experience.
The red wrap is immediately reminiscent of classic Dodge sports cars like the Challenger. After all, what’s more classic than a red hot rod? And while the 2013 Dart might not have the muscle of some of its siblings, it certainly has the attitude.
Collateral is rarely leveraged as creatively as it is in this box. Taking its namesake to the utmost, the contents of this box is quite literally a dart…sort of.
A custom foam insert holds a USB memory stick in the shape of a dart. The USB stick is the focal point of the piece, a tongue-in-cheek salute to the vehicle in question and a curiosity-sparking piece of promotional content that recipients can’t help but explore.
This brilliant concept is a joy to behold, made all the more impressive by a truly custom rigid box.
