Fiat / Fiat Press Kit

This premium rigid, turned edge press kit held print collateral and a USB loaded with details for the new release of Italian-made luxury automotive brand Fiat.
What sets this experience-driven presentation piece apart is the level of precision put into its insert. A combination of wrapped, die-cut board and foam, the tray had a unique location for each item, meaning the package was delivered with its contents secure. The complex, well considered organization of the contents also made it an involved, ritual pleasure to unveil.

Fiat / Fiat Press Kit
  • Special Edition, Sales Kits, Automotive, Promotions, Direct Mail, Marketing Kits, Packaging
  • Drawer Style Box