Highrock, Inc.

Sang Lee Chalk Packaging with Humidor Insert

Even the smallest box, can be packed with surprises. This box includes an inventive humidor insert to keep the product in premium condition.

This sleek base and lid style box hides an innovative secret.

Sang Lee was a famous Korean American professional three-cushion billiards player and world champion. Otherwise known as Carom Billiards, Lee became the champion to beat in the United States, winning twelve consecutive U.S. Billiard Association National Three-Cushion Championships from 1990-2001. He also won the World Cup Champion in 1993.

During his career, Lee developed professional-level chalk that is formulated for top performance, and because of its popularity, his family continues to offer it to those who continue to compete.

Highrock, Inc. came to us seeking a product packaging that would be representative of the brand, securely hold and transport two pieces of chalk, and keep it in optimal performance. The packaging needed to not just hold the premium chalk, but would also be secure and dry to keep the chalk in optimum performance. To do this, our design engineers created a multi-level humidor insert that will keep the chalk secure and dry. The intent was to have a box that would be used to hold the chalk, keep it in optimal performance, and be a status symbol of the brand.

Read more about this special project in greater detail in our Box of the Month series.

Project Details

Silkscreen printing, Foil-stamping, Insert, Humidor

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