To promote the properties floor plans, fixtures, finishes, and amenities to prospective buyers, an informative deluxe real estate marketing kit was created for real estate agents and prospective buyers to leave a lasting impression.
Located in the heart of Hell’s Kitchen in New York City, 540 West is a modernized historical luxury condominium building that was designed by S9 and erected by Fortis Property Group and Wonderworks Construction Corporation.
Wrapped in a black Mano paper by Neenah which has been screen printed in black gloss by Universal Wilde, this sophisticated modern design reflects the clean lines and luxury of the building and its exterior and interior design.
This Tray in a Three-Panel Folder or Book Style box is wrapped in Fibermark soft-touch black Mano material. A gloss silk screen pattern was done for a tone on tone effect by Boston area premium print house Universal Wilde. Inside the box was an insert with ribbon lift which created a well to properly hold the documents. To keep the documents securely in place a black elastic stretch loop was added. Finishing the look was a deboss area on the lid where a sticker of the condominium logo was placed.
Bespoke packaging design is an effective method of leveraging the branded assets of not only retail goods but also services. You can’t pick up real estate marketing on the store shelf, but this box offers the experience in a dimensional, handheld format, accentuating the collateral with brilliant decoration and a tangible representation of what 540 West represents.