To reflect the quality and wholesomeness of their new yogurt line geared specifically towards babies, Happy Family Organics, created a sophisticated, delightful and educational product launch kit that was worthy of attention,
The contagious joy of Happy Baby brand, condensed into a bright and wholesome product launch kit that is a true reflection of the brand and their products.
This elegant and surprising base and lid style rigid box was designed by creative agency Madwell for their client Happy Family Organics®. Taylor Box took on the manufacturing of this product launch kit, utilizing both time-honored box-making techniques and cutting-edge technology to achieve the finished product.
The exterior is decorated with a straightforward green foil stamping design on Mano soft touch paper from Neenah. The simple white lid lifted to reveal a bounty of colorful farm-fresh graphics on Neenah’s Multicolor® embossed paper, accentuating the exciting product offerings of and brand philosophy of Happy Baby.
Print collateral was deftly concealed within the folded custom two-piece chipboard insert. These inserts secured the Happy Baby yogurt pouches to prevent movement during transit, which were sent to media outlets to promote the responsible, transparent sourcing of Happy Family’s innovative clearly crafted pouches.