In 2015, Thankoon's talents were enlisted by the Whitney Museum to create two neckties to be sold as part of their fundraising efforts, so they needed a box that would help making this campaign a major success.
Visionary fashion designer Thakoon Panichigul is committed to creating timeless, forward-looking designs. Since 2004, his work has wowed the fashion world, earning nods from a host of style icons like Vogue Editor-in-Chief Anna Wintour.
Each piece was presented in a base and lid style necktie packaging box with a decorative printed wrap corresponding to the pattern of the tie inside. One design was black geometric, the other floral – the same floral design was worn by First Lady Michelle Obama for her address at the opening of the new Whitney Museum location.
The base was wrapped in a black soft-touch Nuba while the lid was printed with 4-Color process and finished with overall satin aqueous coating. This necktie packaging box is what happens when high fashion meets premium custom packaging.