A luxury experience goes beyond average but is never ostentatious, and when you open a hotel centered around a lavish experience, you take it one step further by sending a grand announcement. After all, first impressions do matter.
There are many impressive marketing kit examples in the packaging world, but this custom rigid box for The Chatwal Hotel embodies the luxury values of the brand in peerless fashion. To announce the NYC’s Luxury Hotel opening, the creative team at A. Marcus Group teamed up with the Project Managers and Design Team at Taylor Box to create this one of a kind luxurious Grand Opening Announcement.
Located in the heart of Manhattan, The Chatwal Hotel is the epitome of a luxury hospitality experience, offering professional butlers, private bars, and suites restored and modernized by master architect Thierry Despont.
This Tray with a 2 Panel Lid box was designed to hold a luxurious cashmere robe embroidered with the Chatwal logo along with other promotional collateral.
The box is wrapped in Matador cover material from Ecological Fibers, a soft-touch paper that demands to be felt. A magnet closure ensures a securely contained package and reinforces a sense of luxury in the box, assuring us of its quality construction. Finally, a single color silver foil stamping decoration adorns the lid of the box.