Bvlgari founded in 1884, is an Italian Luxury brand predominantly known for its jewelry, watches, accessories, and fragrances.
To promote a new scent being launched within its fragrance line, Bvlgari wanted a clean and sophisticated public relations luxury promotional package that would live up to the brand’s reputation and level of excellence, while still drawing most of it’s attention to the new fragrance.
Designed with the spirit of an invitation, Bvlgari sent this package containing a printed product information booklet and an ampoule of perfume to high-end luxury boutiques and retailers.
This base and lid box was wrapped in a Luminaire book cloth which was gold foil stamped. The cover was tied by a beautiful black ribbon and positioned over the base, which contained a custom foam insert draped in pleated satin which cradled the product book and perfume bottle.