When you make a breakthrough shaving system you need an influencer kit that rises to the occasion
Each day, more than 600 million men around the world trust their faces and skin to Gillette’s innovative razors and shaving products.
When Gillette introduces a breakthrough shaving system it is done with an eye to a global audience and on a multitude of platforms/channels. To create as much of an impact as it’s new product line, Gillette’s agency designed this one-of-a-kind package in collaboration with the studio at Taylor Box Company. Designed in a 2 3-sided hinged lid box style, the exterior is wrapped in a luxurious deep blue iridescent paper, and embellished with an engraved metal tag, silver foil stamping, debossing, multiple lined trays with ribbon pulls to ensure the package opens with a seamless rise.
This one-of-a-kind design was produced, packed out and shipped to 900 celebrities, editors, media professionals, and other influencers.