The base and lid box is as classic as retail packaging gets, still a staple of many department stores today. The box assures quality and protection, reinforcing the value of the purchase at the register.
Rhode Island Country Club is a hundred-year-old Ocean State institution featuring some of the most gorgeous coastal New England panorama imaginable. Like any good country club, RICC has a reliable pro shop to outfit its members with the best gear available. To make the club’s signature golf shirts all the more special, RICC needed a set of luxury apparel boxes to package them in.
There was no need to over-complicate this design. This standard base and lid construction gets just the proper amount of embellishment. Kivar 7 paper from Neenah Papers in Midnight Blue gives a distinguished, trustworthy appearance to the luxury apparel boxes. The embossed leatherette texture of the paper heightens the packaging experience further, conveying the sensation of real leather material. Finally, flawless gold foil stamping of the RICC insignia adorns the box.
This luxury apparel packaging proves that a simple design can be wildly effective when with the right materials and decoration.