Never judge a box by its cover - Under the lid is an array of pleasant surprises.
This one-of-a-kind promotional piece for Wente’s Family Estates came as a pleasant surprise to all who opened it.
At first glance, this deceptively luxurious package for their promotion of Angels Ink wine seems like just the classic base and lid style box. However, upon the first touch, one can tell this is not an ordinary “box”. The Rainbox Ultra Black Antique by Ecological Fibers is a soft-touch wrap that has a smooth, satisfying finish, and the weight of the box as the lid is removed is an indicator of how sturdy and well constructed this package really is.
Once the lid is removed the contents are displayed gracefully secured within a custom flocked foam insert. The biggest surprise is when you see the inside cover. Beautiful wings that have been offset printed and highlighted with foil-stamping.
This is an example of an exceptional influencer and sales kit that stands up and takes notice, especially during the time of a rapid transition to a virtual world. This gave Wente the opportunity to get their wine in front of buyers to learn about the brand and do a wine tasting as they met virtually. This also provided them with takeaways to keep after to remind them of the brand as they used them.