Kraft / New England Patriots

Custom VIP Box Set for Super Bowl Champion Fans

Creating timeless packaging experiences is our specialty and this one of a one-of-a-kind VIP Box Set is no exception.

This VIP Box Set was structurally designed by our award-winning design team and conceptualized and graphically designed by the Graphic Group for the New England Patriots season ticket holders.  This unique set was part of the heightened experience that the Kraft Group wanted their clients to receive when they invested in a Luxury Box at Gillette Stadium.

Derived from our Bespoke Luxury Packaging division Portfolio Box, this custom VIP set was wrapped in premium Cialux cover material in Midnight Blue and lined with Superfine paper from Mohawk Papers. When the hinged panels are opened, we’re met with a breathtaking panoramic view of the stadium sure to thrill any Pats fan. Inside were 4-color printed DVD style cases that together displayed Gillette Stadium seamlessly along the spine.

The dual-hinged specialty box is birch wood and chipboard combination construction, making for an especially durable set that will endure as a collector’s item for years to come.  As if the exterior wasn’t beautiful enough, you open the panels to reveal an even more impressive display.   The cases contained an array of items, including DVDs, Suite Menus and Collateral with Suite perks.

Project Details

Wood Frame, 4 Color Printing

Industry Box Style

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