This custom engineered package goes beyond stylish and sophisticated, it protects the camera and electronics within.
The base and lid are mitered with an angle for a snug fit and a unique design element. Rather than matching the flat edges of the box together, the panels are die-cut in dramatic slants that create a jigsaw-like fit. This unconventional technique adds a modern touch, aligning with futuristic packaging typically associated with electronics and technology. It also ensures that the Hudl Focus, a state-of-the-art recording device arrives in pristine condition.
Hudl Focus is a revolutionary smart camera that automatically records and uploads high-definition games and practice films, giving teams better video and simpler processes.
The state-of-the-art recording device easily mounts in gyms and stadiums and offers real-time ball tracking and Livestream capabilities.
To package the camera, we developed a large, customized base and lid with a neck tray box and loaded it with special features to protect the equipment and optimize the unboxing experience.
Finally, a custom mailer was designed and manufactured to ensure every camera arrived at its destination in style and safety. The initial production included a standard-sized corrugated box and a full truckload of bubble wrap.
We created a corrugated cardboard mailer with a floating air cell insert that acts as a shock absorber, helping the product float amidst movement and bumps.
In the end, the improved mailer protected the product, was cost-effective and sustainable, and significantly improved the unboxing experience.
This custom box embodies the best aspects of protection and presentation and is perfectly suited for a product like Hudl Focus.