Hudl

Custom Product Packaging for Sports Video Camera

This custom engineered package goes beyond stylish and sophisticated, it protects the camera and electronics within.

The base and lid are mitered with an angle for a snug fit and a unique design element.  Rather than matching the flat edges of the box together, the panels are die-cut in dramatic slants that create a jigsaw-like fit. This unconventional technique adds a modern touch, aligning with futuristic packaging typically associated with electronics and technology.  It also ensures that the Hudl Focus, a state-of-the-art recording device arrives in pristine condition.

Hudl Focus is a revolutionary smart camera that automatically records and uploads high-definition games and practice films, giving teams better video and simpler processes.

The state-of-the-art recording device easily mounts in gyms and stadiums and offers real-time ball tracking and Livestream capabilities.

To package the camera, we developed a large, customized base and lid with a neck tray box and loaded it with special features to protect the equipment and optimize the unboxing experience.

The box base is wrapped in a black Corvon Mano material and the cover in a white Corvon Mano, both from Neenah Papers and silk-screened by our partners at Schofield Printing.

Finally, a custom mailer was designed and manufactured to ensure every camera arrived at its destination in style and safety. The initial production included a standard-sized corrugated box and a full truckload of bubble wrap.

We created a corrugated cardboard mailer with a floating air cell insert that acts as a shock absorber, helping the product float amidst movement and bumps.

In the end, the improved mailer protected the product, was cost-effective and sustainable, and significantly improved the unboxing experience.

This custom box embodies the best aspects of protection and presentation and is perfectly suited for a product like Hudl Focus.

Project Details

Screen Printing, Custom Insert, Custom Shipper

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