It's one thing to tell your customers what you're offering, but showing them is even more important. By organizing product samples in an innovative fabric sample kit, Herman Miller conveys the importance of design, creativity, and strong aesthetics in their work.
This one of a kind fabric sample kit demonstrates how creative packaging embodies brand values for Herman Miller, one of the most respected makers of modern American furniture. After nearly a hundred years in business, they have worked with legendary designers to develop timeless classics of industrial design.
This sales kit for Herman Millers furniture fabric samples was created as an easy to use visual and tactile library of fabric choices, while still being stylish in the classic Herman Miller way.
The Specialty Slipcase-style box features pristine white Sterling cover material from Semper Paper Company treated with lamination from Graphic Arts Finishers for a spare, but undeniably attractive look. The unconventional box structure is made with a large recessed area for product samples along with a custom drawer for supplementary materials. A simple drawer pull embellished with red hot stamping in the Herman Miller logo is the sole decoration on this structural design-forward piece.