Custom Product Packaging Boxes for Gräem Nuts & Chocolate
Concord, Massachusetts is a destination for lovers of American literature. The homes of Louisa May Alcott and Ralph Waldo Emerson are both less than one mile from the town center. And it’s not even two miles to Walden Pond, perhaps most famous as the setting for Henry David Thoreau’s Walden.
A walk through the town reveals homes and buildings more than 300 years old, and there, in the middle of it all stands a brick building with a glass front. Inside you’ll find a delectable assortment of dry-roasted Virginia peanuts, Turkish hazelnuts, Armagnac cherries, handmade peanut butter cups, Greek Pouraki (a chocolate wafer rolled with a creamy hazelnut filling and covered with dark chocolate), Belgian confections, and an array of luxurious treats.
Gräem Nuts and Chocolate opened in 2018, but the care and attention to detail that owner and baker Nikki Crugnale has for her business is right at home in a place where so many literary artists practiced and perfected their own crafts.
This history and focus on artistry made Gräem Nuts and Chocolate and Taylor Box Company an ideal match when Nikki wanted to design and produce gift boxes for retail, online, and corporate sales. Additionally, as a small, family-owned company, Taylor Box fit right into Nikki’s dedication to building relationships and sourcing high-quality products from small businesses.
The goal for this partnership was to design packaging that would match Gräem’s brand and aesthetic while cleanly and efficiently housing the products. Nikki was looking for a clean, simple box in three size offerings that would look great as a set if needed.
With materials and additional services from Ecological Fibers, Newman Paperboard, Schofield, and Unicorr, Taylor Box presented Nikki with a packaging combination offering a silk-screened Gräem logo on Ecological Fibers’ Expose Midnight paper with an antique finish. The Expose paper is unique in that it provides a soft feel and is recyclable, whereas many soft touch materials cannot be recycled. In this case, that makes the entire package recyclable.
The final packaging is an elegant example of how a simple design can shine on its own. More importantly, however, it’s an example of how an understated design can help showcase the beauty of the product within.
