The FootJoy StaSof Presentation Kit has become one of our most celebrated projects. The box has won four awards including two Premier Print (Best in Class- Pinnacle) Awards from Printing Industries of New England (PINE), a Gold Award from the Paperboard Packaging Council (PPC), and the prestigious Premier Print Award from Printing Industries of America (PIA), affectionately known as “the Benny”, the Oscar of print.
This project was the culmination of close collaboration between Taylor Box, FootJoy, and Lane Design. The initial concepts were envisioned by Maria Bonzagni, Senior Director of Acushnet Gloves, along with Ken Byrne, Senior Designer at Taylor Box and Bill Lane of Lane Design. The FootJoy StaSof Presentation Kit was developed to celebrate 30 years of StaSof, the #1 Glove in Golf. The kit serves as an interactive medium for sales representatives to showcase the features that make StaSof the preferred choice of golfers everywhere.
We’re incredibly proud of how these boxes turned out, but this project represents more than good packaging design and manufacturing. This is ultimate example of partnership and collaboration working to the advantage of everyone involved.
In case you missed our July Box of the Month detailing this outstanding design, let’s review what makes this sales kit a winner.
An Award-Winning Presentation Kit
It all starts with a professional exterior. Metallics Black Diamond Weave paper from Neenah provides a dignified appearance. When the box is opened, we’re met with 4-color offset printed graphics coated with gloss layflat film lamination from Universal Wilde, Inc. that makes the kit not only a pleasure to look at, but a joy to handle.
Designer Bill Lane devised an inspired sales kit with captivating graphics and compelling copy. The experience was heightened even further with a refined layout from Stephen Cranshaw, former Senior Designer of Acushnet Company, now Creative Director at Bizhelm. Stephen devised some of the most engaging features of the kit, such as a Velcro closure using material from real StaSof gloves. Multiple panels within the kit provide distinct phases in the packaging experience, all centered around demonstrating the impressive quality and peerless performance of StaSof gloves.
The objective of this presentation kit was to share the story of StaSof through an engrossing packaging experience. The illustrious history, exceptional materials, and superior craftsmanship that define the brand are conveyed with each successive layer of the box, the story revealing itself through StaSof samples and messaging.
We always knew this was a world-class project, given the caliber of talent behind the box. So, when we learned Taylor Box had won PIA’s Premier Print Award for this project, we had to share the glory with all of our partners.
We invited our friends at FootJoy and Lane Design down to Warren, RI’s Wharf Tavern for an impromptu award ceremony. We presented designers Bill Lane and Steve Cranshaw a Benny Award for their inspired design work, as well as our partners Maria Bonzagni and DJ Zabkar from Acushnet Company (FootJoy’s parent company) for conceiving this monumental project.
At Taylor Box, we believe we’re only as good as the people we work with, and that the only success is shared success. Winning multiple awards for this project simply would not have been possible without the efforts and expertise of our partners. And although not every box that comes through our shop receives the accolades that the FootJoy StaSof Presentation Kit has, the success of each project is always dependent on collaboration. Thanks to our valued partners and trusted suppliers, Taylor Box maintains our reputation as designer-manufacturers of award-winning packaging.